Development of Fuzzy Analytic Hierarchy Process(F-AHP) For The Selection Of Alternative New Product Development Ideas In Coconut Downstream Agroindustry

Siti Wardah, Siti Wardah and Taufik Baidawi, Taufik Baidawi (2020) Development of Fuzzy Analytic Hierarchy Process(F-AHP) For The Selection Of Alternative New Product Development Ideas In Coconut Downstream Agroindustry. Journal of Physics: Conference Series, 1641. pp. 1-6.

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Abstract

Downstream coconut agro-industry can increase added value, strengthen industrial structure, grow industrial population, provide employment, create business opportunities, and improve the national economy. The low level of downstream coconut agro-industry is due to the low development of new products that are key to long-term agro-industry. One important success step in developing new products is making the right decision in choosing a new product development idea. The choice of ideas is important to reduce risk in various uncertainties and market conditions. Based on this, this research aims to develop the Fuzzy Analytic Hierarchy Process (F-AHP) method for selecting the right idea to develop new products so that the downstream coconut agro-industry can develop. To achieve this goal, we use the F-AHP approach with an expert confidence level of 0.5. From this approach, the results are obtained that the critical criteria are product specificity, product superiority, product safety, product demand trends, the number of similar industries at the national level and the number of similar industries at the international level with alternative ideas for new product development are coconut meat, coconut shell coconut water towards the food industry and coconut fiber towards the transportation industry.

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